The Group Behind the Brand:

Winston brand of cigarettes has a very large base of group manufacturing companies, who participate in the manufacturing of the brand either parent company R.J. Reynolds Tobacco Company or its new group Company RJR Nabisco and its licensed affiliates.

The Winston brand of Cigarettes was formally introduced in 1954, and achieved the best selling brand status in the United States. It remained at the No. 1 position during the period 1966 to 1972, all due to the successful marketing and using appealing slogans true to it’s values.

Winston brand of cigarettes occupied was sixth in terms of market value as reported in a National survey. Winston is famously recognized for its latest product feature of being "additive free" In 1980s, Winston cigarettes achieved the most famous brand status in Puerto Rico, possibly due to marketing strategies and coined slogans focused on the local population. The Winston brand enjoys cultural ties with "salsa sensual" or "salsa erotica" movement.

Winston one

During 1999, Winston-Salem launched a new cigarette for the Eastern European market, titled the Winston One. The Name of Winston One is coined from the fact that cigarette contains 1 mg of Tar, besides having 1 mg of Nicotine. However, the smokers did not get satisfaction, resulting in deep decline of sales of the brand Winston One, so the brand Winston One was withdrawn in 2001.

Thereafter Winston One marketing was done as ultra-light cigarette presently available in the European market. This product unique benefit is of a very low tar content of just 1 mg and 0.1 mg of nicotine per cigarette.

It is easily available in the EU, with the exception of UK, where it is not sold.

For the period 1972-2003, Winston has been title sponsor of the premier-level of NASCAR, the Winston Cup Series presently known as the Sprint Cup Series.