Good Beginning:

Silk Cut cigarette brand is a product of Gallaher Group, basically a cigarette with low tar content generated. The Packing of the brand is unique being an absolute white box having brand name either written in Purple, bluish, silver, white or green square. It contains only 75 % tobacco contents with 25 % Cytril a kind of cellulose in place of tobacco

Benefits of the Time:

This brand gained its fame during 1970 and 1980 period, when the dangers posed by cigarette smoking produced a scare among the general masses and people started looking for a brand having lower tar. At just 5 mg of Tar, Silk Cut had less than half tar as compared with popular strong brands like benson and Hedges or Marlboro.

Smart Advertisements:

Silk Cut brand gained popularity by advertisement campaign by Satchi and Satchi from 1984, when restriction on tobacco advertisements, were enforced. The advertsement just portrayed a scissors cutting the silk. One more advertisement just had a large image of surgical scissors on the page. Later on advertisements were confined to a number of related images having white and purple colors, a silk piece with a cut in it. The simple advertisements were striking audience effectively and were a success resulting into recording of much higher sales of Silk Cut Cigarettes.

Associating with Sports:

Silk Cut participated as sponsors to Rugby League’s Challenge Cup, and the competition was titled with the name of sponsor ‘Silk Cut Challenge Cup’. There was sponsoring of Jaguar XJR sportscars, which competed in World Sportscar Championship besides 24 Hours of Le Mans Race.

Innovation Driven Marketing:

Advertising tobacco is an illegal activity in majority of the countries and the advertisements have been stopped. During the year 1990 Silk Cut was best selling in UK, but of late the sales recorded fall in competition with cheap brands and also due to increase in taxation on tobacco products. To effectively react to such a situation, with the on coming of new century cigarette manufacturers innovated there products by bevelling the corners side by side innovating there packages to give a different look and for the Slims appeared in the market as a surprise. Before this, there were few slim brands in 1990 but did not catch much attention as during the new century.

Healthier Approach:

Silk Cut has various lower tar variants the lowest being Ultra Low Tar with only).1 mg of tar quantity. Use of lower Tar and Ultra Lower Tar were made illegal, because promotion of such words gives an impression of safe cigarette smoking with low tar content. There were comments that Silk Cut is better placed to increase its sales on account variable tar content in its products. Silk Cut has a number of brands offering variable content of nicotine and Tar in various sizes and packings some of them contain menthol flavour in addition.

There is an ill founded belief that tobacco in Silk Cuts has less nicotine as compared with other brands, the low level of nicotine because of filter design, which has higher number of pores as compared to regular strength cigarette filters, this enables mixing of air with some diluting the nicotine content.

Silk Cut happens to be choicest brand with many famous writers.